Dear readers,
I'm preparing my trip to Sao Paulo, will be there all week and I will have conversations with competitive intelligence and strategy in addition to participating in SCIP second conference in Latin America, where I am a board member of the committee and the conference organizer. I believe it is worth attending an event as such, as bring the best and most novedoso there in the world of IC for Latin America. The event program can check the following link:
http://www.sciplatam.com/
hope to find a good amount of players there at the conference! Today
wanted to reproduce an article that came out in my Meta-analysis on models of strategic analysis, hopefully be of interest to you!
this article, Adrian Alvarez, Founding Partner of Midas Consulting, explains what the NAP, a methodology to evaluate the models that can be used in intelligence.
A NAP to help in the analysis
A key part of the intelligence cycle is the analysis because it is through it that are generated findings and recommendations to the decision to take the organization's management. Moreover, we can say that the analysis is the main contribution Intelligence area for the company's performance.
But which is a model?
A model is a simplification of reality to make it more understandable to the analyst and manager. By making it easier to understand the reality, the models allow the analyst to gain a better understanding of the competitive environment and thus provide implementable proposals that could grant the company a competitive advantage.
But all models are for everything? Or have to use models according to the situation, the company and industry?
The models are, as John Prescott, like clothes in a wardrobe, you have to use according to the occasion. No use going Speedo or thong for a gala dinner, and no good suit or dress to go along to the beach.
models therefore are useful if they meet a series of requirements and have strengths and weaknesses, advantages and disadvantages.
The secret is to know them to use them properly
But a model that I believe serves to evaluate the models that we can use is the NAP.
But what is the NAP? The NAP is an acronym developed by Midas, which summarizes :
S TATE business that is being analyzed : For example, Attack, Defense, stage in the life cycle, Situation. The business situation is extremely important because it gives a general framework for analysis.
And nfoque time: We are analyzing the time period for which the model is suitable, for example, Past, Present, or the Future?
S Implicate of Explanation and Presentation: The model is easier to understand has an advantage over any other, because it will facilitate the acceptance of the proposal and analysis, and implementation.
T this common sense: makes sense? This is the crucial test, because the manager does not pay attention to who designed the model, because it is not academic. To model the manager has to make sense to be drawn, for example, by a Harvard professor.
 Scope of application: The scope Application (Industry, Market, Company, Business Unit) corresponds to the situation that we look?
The NAP model, then, summarizes the level of adaptation of the model to the case we are analyzing. If you already have a classification of models according to the factors of the model NAP, it facilitates the choice of model. Furthermore, the NAP requires the important factors determining the case, which will allow a better diagnosis.
Nor should we forget that the analysis that determines the necessary data collection strategy and, as can be seen in the following table:
In a series of future articles, examine some models of strategic analysis and competitive intelligence according to the model NAP to facilitate its implementation in practice.
hope is of interest to you and may use the model in practice and talk about it on the blog.
Big hug, Adrian Alvarez Lic
Founding Partner
Midas Consulting
Direct Phone (Argentina):
Direct Phone +54-11-4775-8983 (Brazil): +55-11-3010-1685
http://www.midasconsulting.com.ar/
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