Yellow Eyes And Black People

Prática

Dear readers, I

copy (and edit a little) un article of mine about the practice of strategic groups that came out on the website of Meta-analysis http://www. metaanalise.com.br /

this article, Adrian Alvarez, Founding Partner of Midas Consulting, shows the practical application, in the soft drink industry, strategic groups.

In a previous article I talked about the definitions of strategic groups, uses, etc.. In this article we will see the practical, the soft drink industry, strategic groups.

Key Steps:

The main steps for making an analysis of strategic groups are: 1

. Identify the key variables of competition (critical success factors that we will see in another article)

2. Determine the competitors to be analyzed (eg, with competitors that have the same customers and those who have the same capabilities)

3. Take the pairs of variables (axes) that does not have a high correlation between them in order to have explanatory power.

4. Putting companies on the industry variables

5. Determine the sales of each company in order to allocate a weight to each group

6. Naming the groups

7. Determine the direction in which the different groups are going

8. Draw conclusions on the map to recommend strategies

In the soft drink industry, for example, could make the following statement of strategic groups:

Explanation:

The size of the circles represent the business size of each group and the strategic direction that the arrows will move the groups.

Multinationals such as Coca-Cola and Pepsi has a national distribution and will thus be (a Schin is included among the multis because they have similar characteristics). It will probably also develop products for the C class with prices more suited to these consumers. As the chart we have here is not dynamic, we can see that the size of the group of multinational companies will grow for two reasons:

a) The expansion of product development for Class C

b) enhanced purchasing power of consumers so that they consume more premium products

Regionals as the Frevo, for example, have a regional reach, but the trend is that the most successful of them have scope national. I think the price should not have significant changes, because their strength of brand does not allow them to compete with the multinationals. The size of this group should also grow as a higher level of consumers would purchase the Tubaina migrate to these marks, but would be less than the growth of multinationals, because they feel the competition from multinationals developed for Class C
The
Tubaina will become more successful regional group and decrease in size by competition from regional companies which will come into their markets to products of low price and medium investments in advertising, and competition from products developed for the class C by multinationals.

The map that we saw earlier was only one of which can be made. In fact, the strategic groups are most useful when making multiple maps, since this way, understanding the industry and its likely evolution is much improved. More

a map of the soft drink industry is as follows:

Tomara melhorar estes Exemplos serviram for or level of compreensão Deste Análise model and increase or Deste use model.

Grande abraço, Adrian Alvarez Lic



Midas Consulting Founding Partner Direct Phone
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Direct Phone +54-11-4775-8983 (Brazil): +55-11-3010-1685

http : / / www.midasconsulting.com.ar/