Dear readers, Today went
published an article on my Web site Meta-analysis.
this article, Adrian Alvarez, Founding Partner of Midas Consulting, talks about the model to analyze the company, industry and competition.
The critical success factors are factors that represent a necessary condition for success in a particular sector or industry specific .
Moreover, the critical success factors depend on the strategy used by the company. For example, should not be the same cost for a leader and a leader in differentiation, since the factors leading to success are different.
There are three ways to determine them :
• Deduction (based on customer needs, company strategy and product life cycle)
• Comparison between winners and losers companies
• Ask the participants industry (distributors, customers and competitors or channel)
The logical way is to use the three methods in that order, since the deduction and the comparison used to better assess the responses of industry participants. In fact, it can be said that the deduction is also the basis for finding the differences between business winners and losers.
In my experience using this methodology, what happens when we asked about the critical success factors in an industry is that there will be many similar responses and some that will not take that average. The answers do not come in the middle are the companies or who have a much better performance than the average or the companies that have a performance much worse than average. This happens because companies focus on the critical factors of success for its strategy and thus generate differences in performance.
What is the usefulness of the model of critical success factors?
The main usefulness of this model is the focus of the company's efforts in some areas critical to competition.
In some cases you can achieve superior performance by concentrating resources on a given number of factors, especially in the lead on differentiation.
But be careful, since the critical success factors vary by product life cycle and the imitation of competitors
What are the strengths of the critical success factors?
The main strengths of the model of critical success factors are: • Forces
identify the factors on which to focus
• Easy understanding for the management / directors, who are accustomed to focusing
• The incorporation of factors Critical success in decision-making is simple
• Can you relate to other methodologies better known as, for example, the analysis SWOT.
What are the weaknesses of critical success factors?
The main weaknesses of the model are:
• Usually there is ambiguity of cause (ie it is not clear what are the reasons why companies are successful)
• Depends on who you talk to the company (for example, the engineer will tell you some aspect of engineering, trade mark or say some commercial aspect)
• Depend on the analyst and his experience in the industry
Implementation of NAP in the model:
Location: The model of critical factors Success is useful in strategic decisions and strategic planning.
temporal Focus: This model is most useful in the present and / or in the future.
Simplicity Explanation and Presentation: The model is very easy to be understood by senior management.
test of common sense: Anyone understand the need to focus.
Scope: The critical success factors are successful for analyzing the industry or market.
believe that readers have a basic idea about the model of analysis of critical factors of sucesso após a leitura Deste artigo.
Grande abraço, Adrian Alvarez Lic
Midas Consulting Founding Partner Direct Phone
(Argentina):
Direct Phone +54-11-4775-8983 (Brazil): +55-11-3010-1685
http://www.midasconsulting.com.ar/
0 comments:
Post a Comment