Dear readers, Today went
published an article about my model VRIO in Meta-analysis, and hopefully like it the example we used there, then I copy the article continued:
VRIO The model is a methodology to analyze the features and capabilities of the company. According to this model, to bestow a competitive advantage the resources and capabilities of the company must answer the following questions:
• The resources and capabilities of the company are V alios? Provide a competitive advantage?
• The resources and capabilities of the company are R rims / Weird. Other competitors have them too?
• They are expensive to Mitar I?
• The company is The rganizer able to leverage them?
Here's an example that I believe explains the usefulness of the model. I will use the Argentine national team football because I'm Argentine and I want to avoid controversy over the selection canary. I ask the reader, however, forget that the fanaticism of fans and analyze without bias.
resources and capacities of the Argentine team are valuable?
The answer to this question is, I believe, yes. In fact there are many clubs in Europe who paid fortunes for some of them.
resources and capacities of the Argentine team are rare / weird?
I think so too. Not any selection that may have players with these abilities.
resources and capacities of the Argentine team are costly to imitate?
I believe that not only costly, but impossible to imitate. If it were easy, even for the selection itself, for which Argentina is not recreated a Maradona or a Pele selection of Brazil? What then speak to the least blessed who have never had such outstanding players?
The Argentine team was organized to draw on the resources and capabilities that had?
here believe that it was not (I imagine the smile of the reader thinking "finally spoke in a not") because he missed the game system and why instead of thinking about the match with Germany, was thought to have the shirt with which to beat the Germans in 1986. But alas, Germany (like the Netherlands, I leave the game) you do not win with just the shirt.
In short, the only way in which a resource or capability can provide a competitive advantage is to answer the four questions affirmatively. If no answer, only hope is to change the response of questions for the crown in 2014. And indeed, the only team who responded affirmatively was Spain.
The following table summarizes the implications of the answers to four questions:
What are the advantages of the model?
• Can you relate to other models like SWOT, benchmarking, value chain and blue oceans
• You focus on what management can do
• It is integral
• New theory with respect to growth and diversification
What are the disadvantages?
• The causal ambiguity also exists to determine the importance of resources and capabilities. In less technical language, is not always clear the importance of resources and capabilities.
• There is still little empirical support for the model
Implementation of NAP in the model:
Location: VRIO The model helps to make investment decisions and strategic early warning systems in
Approach time: The time focus of the technique include the present and / or future
Simplicity of Explanation and Presentation: VRIO If the model is related to the SWOT (Strengths and Weaknesses) is simple to understand
Test good sense: The model makes sense for those who have to design the strategy because they are accustomed to dealing with the strengths and weaknesses
Scope: The model can be successfully used to analyze the company or competition
Hopefully the model VRIO be better known and more used after reading this article, because it is very useful in systems antecipado warning and no desenho da strategy.
Abração,
Adrian Alvarez Lic
Midas Consulting Founding Partner Direct Phone
(Argentina): +54-11-4775-8983
Direct Phone (Brazil): +55-11-3010-1685
http : / / www.midasconsulting.com.ar/
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