Hi,
The continuanção Fausto Fernandes a summary of the lecture I did at the SCIP conference. Meta-analysis in doing mini-summaries of the entire conference, I think it's worth visiting their site to check.
"How to detect and avoid blind spots" was the theme of the panel Adrian Alvarez, a partner at Midas Consulting, the 2nd Latin America SCIP Competititve Intelligence Summit. He said a blind spot is where the trader sees a reality in a superficial way.
The panelist gave an example of the frog in boiling water to illustrate how the 'blindspots' born and grow up without being noticed by the company. "If a frog is put into a pan of boiling water he will jump until you get out, because the heat immediately perceived. But if a frog is put into a pot of cold water he shall surely die, because the change of heat is gradual and its perception is not the same when immersed in boiling water. "
This analogy explains the situation in relation to a company with blind spots. When major and rapid changes in the environment, most companies realize, but there are many changes that happen in everyday life and are not perceived as the directors, as well as the frog becomes accustomed to the gradual change of temperature water (competitive environment).
He said the cause of the blind spots are invalid assumptions, limited vision, overconfidence, and other factors. "To detect such points, the company which should list your items and weaknesses, prepare the matrix, indicate more than one for each hypothesis and test the robustness, "oriented.
Alvarez also said that traders have to deal with blind spots so defensive and offensive. In the first case, to reduce strategic errors and the second to take the points from competitors.
addition to working on these issues, the professionals of IC are shown talking to price-sensitive customers, contact the pioneers and who is not also interview client to know the reasons of this fact and thereby improve their weaknesses. Furthermore, they must analyze the competing they grow fast and observe the different views of the market.
"It's very hard to get 100% of blind spots because they are difficult to detect. All companies have, and a great degree of humility is required to meet them and overcome them, "he added. Adrian Alvarez Lic
Founding Partner
Midas Consulting
Direct Phone (Argentina):
Direct Phone +54-11-4775-8983 (Brazil): +55-11-3010-1685
http://www . midasconsulting.com.ar /
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