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The New Beetle is spotted on the streets - a Comparison Journalism and IC

I am still in St. Paul, hoping his friend Fernando de Almeida for me for dinner and meeting the news of the New Beetle, I think it provides good insights for professional IC .

As has been said many times the IC has much in common with the profession of journalism.

AutoMedia flagraram Journalists at the New Beetle in the streets and say:

• The new model will begin to sell in 2012 (see now how it can be is a great advantage to competitors)
• According they "Contrary to all expectations, the New Beetle will grow in the backseat. The idea is that with this, the model gains more space and make it more pleasant to taste male "This information, in my opinion is very important because it actually contradicts what you previously thought, and gives details of the target and the benefits of the product . Aspects of
• design and costs according to the newspaper "The difference is that the new will be in the same platform as the Golf VI. Notice the images that the column "C" earned an extra reinforcement and that the fenders have gotten bigger. "Instead of the Golf IV, who is on the market would know the differences in cost and performance of these models and the information I believe is important.
• According to the newspaper also "Everything indicates that the New Beetle will have a choice of four engines. A 2.0-liter aspirated, 115 hp, a 2.5-liter turbocharged 2.0 liters and the other a 2.0-liter turbodiesel. The Agency AutoMedia also speculated to arise version hibrida.” Ou seja já sabemos também como é que será a potencia do carro e os tipos, eu acho que os concorrentes ficarão agradecidos a revista pela informação fornecida quase de graça e farão os seus próprios KITs (Key Intelligence Topics) para completar as suas avaliações, com certeza eles já devem ter falado com fornecedores, canal de distribuição, etc.

Eu acredito que o trabalho que fiz o jornalista neste caso foi muito bom, não sei quanto ele pode checar destas informações que ele fornece, mas também no mundo real não dá para checar tudo, especialmente no tema de lançamento de produtos.

Estamos falando que o jornalista provided information about a new product two years before the product reaches the market. Congratulations to him!

Obviously we're talking about information because he is a journalist and not give us, for example, a measure of the impact of the new features of the New Beetle at GM. Or recommendations to senior management at GM of things to counteract the new features of the New Beetle because these are things for the team's GM. The world is not perfect, and still have to work;)

I think that this sample also the need for counter-intelligence, how did this journalist had reported and caught the car on the street?

Nobody did anything to protect themselves there? At least now, because if you provide this information to someone with the car out onto the street (I believe that until near the plant) is a matter of luck not getting caught ...

The friend Fernando has come and I'll drink some beers and eat pizza. The source of information was the Yahoo.com.br http://www.webmotors.com.br/wmpublicador/yahooNoticiaConteudo.vxlpub?hnid=44747

Big hug,

Lic Adrian Alvarez

Founding Partner
Midas Consulting
Direct Phone (Argentina):
Direct Phone +54-11-4775-8983 (Brazil): +55-11-3010-1685
http://www.midasconsulting.com.ar/